Brief by Shorts91 Newsdesk / 07:01am on 15 Sep 2023,Friday Sports
Cricket Ireland has apologized after receiving complaints about gambling and betting company ads visible during recent Ireland vs India matches. Fans criticized ads from companies accused of taking bets on kids' sports and promoting sexual content. Sport Ireland contacted Cricket Ireland to discuss the sponsorship agreements. One company promoted a "pornhub casino" with topless croupiers. Cricket Ireland said the associated imagery used by the brands is not in line with their values. Ground advertising rights are sold to an Indian agency which brokers deals with brands. Cricket Ireland says contractual safeguards are in place for jersey and event sponsorships.
