Brief by Shorts91 Newsdesk / 03:23pm on 04 Feb 2024,Sunday Entertainment
Digital agency Schbang has issued an apology for their involvement in a controversial campaign where actress Poonam Pandey faked her death to raise awareness about cervical cancer. Partnering with media outlet Hauterfly, the stunt drew immense criticism. In their statement, Schbang expressed regret, especially to those affected by cancer. They acknowledged Poonam Pandey's personal connection to the issue, as her mother battled cancer. Despite the campaign's success in increasing online searches related to cervical cancer, Schbang apologized for any distress caused. Meanwhile, the All Indian Cine Workers Association demands legal action against Pandey for exploiting her own death in the stunt.
