Brief by Shorts91 Newsdesk / 09:36am on 12 Dec 2025,Friday India Global
Luxury fashion house Prada has signed a landmark pact with Indian government‑linked bodies LIDCOM and LIDKAR to bring traditional Kolhapuri chappals to the global fashion stage, blending centuries‑old artisan techniques with modern design. The “Prada Made in India – Inspired by Kolhapuri Chappals” collection will be crafted in India by skilled artisans from Maharashtra and Karnataka and launched worldwide in February 2026 across Prada’s 40 retail outlets and online platforms. Supported by the Maharashtra government, the initiative aims to honour artisans, expand global recognition, and provide training, employment and new opportunities while preserving this GI‑tagged heritage craft. The collaboration follows criticism of a previous Prada collection that featured Kolhapuri‑inspired designs without proper credit, prompting the brand to work directly with local craftspeople. (PC: NDTV)
