Brief by Shorts91 NewsDesk / 07:30am on 20 Jul 2025,Sunday Business
A viral “kiss cam” moment at Coldplay’s Boston concert featuring Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot sparked a wave of witty brand campaigns. As Chris Martin joked about the duo “having an affair,” Byron ducked and Cabot hid her face, igniting meme culture. IKEA, Frido, Tesla, GlobeAir, and Ryanair capitalized on the moment with humorous ads, from cuddle pillows to spontaneous getaways. Despite speculation, Astronomer confirmed neither executive was dismissed, though a formal investigation is underway. The incident, dubbed “ColdplayGate,” became a marketing goldmine, blending corporate opportunism with internet frenzy. (PC: The Times of India & NDTV)
